A CRM built to never drop a lead

The challenge

Leadgear was generating steady enquiries but had no system to track follow-ups, so warm leads regularly slipped through the cracks.

Our approach

We built a CRM specifically around lead lifecycle — automatic follow-up reminders, lead scoring and status tracking from first contact to close, so nothing sits untouched long enough to go cold.

The results

• 22% more leads recovered that were previously going cold
• Average follow-up time cut from 4 days to under 24 hours
• Full visibility into pipeline value for the first time