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ClixyWeb Technologies
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E-commerce Website Design

Launching a storefront built to sell

NutraEarth — A new e-commerce storefront that lifted conversion rate by 38% in the first quarter after launch.

The challenge

NutraEarth was running their entire catalog through a generic template store that couldn't support their growing SKU list or checkout flow.

Our approach

We moved NutraEarth onto a flexible commerce build, redesigned the product and checkout pages around real customer behaviour, and restructured the catalog for their growing SKU list.

The results

  • 38% lift in conversion rate in Q1
  • Checkout abandonment down 27%
  • Catalog now supports 3x the SKU count without a rebuild

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