Custom CRM Website Development

A custom CRM built around the sales team

Herbalaxe — A purpose-built CRM that replaced three disconnected spreadsheets and cut sales admin time by five hours a week per rep.

The challenge

Herbalaxe's sales team was tracking leads and orders across spreadsheets and WhatsApp, with no shared view of the pipeline.

Our approach

We mapped the sales team's actual workflow first, then built a lightweight CRM around it — lead capture, order tracking and reminders in one shared dashboard, with WhatsApp notifications built in since that's where the team already worked.

The results

5 hours saved per rep, per week on admin
Single shared pipeline replacing 3 spreadsheets
Zero missed follow-ups in the first month post-launch

Project details

Client: Herbalaxe
Duration: 10 weeks
Services: Custom CRM Website Development

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