Paid Media Content Marketing

Turning ad spend into repeat customers

Craftloom — A full-funnel paid and lifecycle marketing programme that cut customer acquisition cost by 34% while scaling monthly revenue.

The challenge

Craftloom's paid campaigns were driving traffic but acquisition costs kept climbing, with no lifecycle marketing to bring customers back.

Our approach

We audited the existing paid campaigns, rebuilt targeting and creative around actual customer segments, and layered in lifecycle email flows to bring one-time buyers back without relying on paid spend.

The results

34% lower customer acquisition cost
Repeat purchase rate up 19%
Email now drives 22% of monthly revenue, up from near zero

Project details

Client: Craftloom
Duration: 4 months, ongoing
Services: Paid Media Content Marketing

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